Non-profits have a difficult enough time doing outreach online. With well-funded profit-driven corporate entities battling for the same space in people’s Facebook and Instagram feeds, how in the world can a small- or mid-size non-profit compete? Setting aside organic reach in social media – which is another worthy endeavor – we can only be effective
Communications Strategy Resources
How we communicate with our membership, our community and the general public are all topics of strong debate and opinion in the best of organizations. The reason is simple: there is no single set of best practices that applies to all organizations. Among other things, we differ in size, governance, mission, and staffing level. It is no wonder that there are as many opinions on communications as people in a room when we discuss the next e-newsletter, website post, flier or community event.
In times long ago, an organization could be visible in the community – be it physical or a served community – and that in-and-of itself would garner funds, a recognizable image, and supporters. Perhaps these efforts would be bolstered by a once-a-year piece of direct mail or a small ad in a local newspaper. While